Changing the world one billboard at a time or at least that is the hope for one group of imaginative engineers and I don’t mean Disney. It is no secret that water is in short supply especially in some areas around the world with only three percent of the water in the world potable. At a rapid rate, the world has used much of the water leading us all eventually into a world water crisis if nothing is done to curb our appetite. What makes it worse is the fact that many of our fresh water canal and underground springs are polluted everyday by large corporations and carelessness killing species that thrive in these areas. The hope here is to take inspiration away from the video and find ways to lessen your footprint on the world by making positive choices and taking responsibility for what man has done. The engineers came up with the idea because of a necessity and scarcity of water available in some parts of the world.
The University of Engineering and Technology of Peru partnered with the ad agency Mayo DraftFCBand to the first ever billboard to capture humidity and turn it into potable drinking water in Lima in order to address the area’s water insecurity issues as well as bring a message of hope in the second largest desert capital in the world. The structure was created in order to address the issue of residents being forced to drink polluted water from wells. As one resident of the Bujama District explains, ” They could put this in different places if possible in each village, in each town…the water that gives us life.” Peru gets less than two inches of rain, but has an atmospheric humidity of 98 percent according to the video so the billboard uses reverse osmosis, a water purifying process, in order to produce the water and stores the water in tanks up to 20 liters each providing 9,450 liters in three months.
The implementation of the billboard coincides with a study, published in the Cryosphere journal, showing the Andean glaciers which provides fresh water for the residents of Peru and other countries has shrunk 30 to 50 percent since the 1970s. Antoine Rabatel, one author of the study, explains: “Glacier retreat in the tropical Andes over the last three decades is unprecedented.” With water supplies dwindling due to climate change and a growing population facing food insecurity issues, the billboard provides one innovative solution in a sea of many possibilities. NanoGanesh, for example, allows farmers to use mobile phones to turn off irrigation systems remotely decreasing the use of water and electricity. According to the Associated Press, the UN and other global agencies are calling for greater solutions to the water crisis as 60 percent of the world’s population will be living in cities in the next eight years putting more strain on resources and sanitation. UN Deputy Chief Jan Eliasson had this to say, “If we do water and sanitation right, we can have a great improvement on others goals.” The impact of such technology is vast and the potential to save lives is enormous as the access to potable clean water will reduce maternal health issues, child mortality and overall poverty.